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</html><thumbnail_url>https://www.controleng.com/wp-content/uploads/2024/12/CTL2412_WEB_RES_Motors_Drives-Fig1-Brand-preference-factors-slider.jpeg</thumbnail_url><thumbnail_width>1024</thumbnail_width><thumbnail_height>581</thumbnail_height><description>&nbsp; Learning Objectives Learn that motor and drive research reveals technical and customer support and product quality are among factors highly considered in selecting motors and drives. Understand that desired features in motors and drives include sustainability, durability and better controls. Explore considerable write-in advice from motor-drive survey respondents including cost, efficiency, harmonics mitigation and [&hellip;]</description></oembed>
